Embracing Well

• BRAND DEVELOPMENT
• SOCIAL MEDIA CURATION
• PHOTOGRAPHY

Embracing Well is a nutritionist led brand, tackling problems related to health through supplements, healthy eating, and well being. The owner Lacey wanted a fresh spin on nutrition with food being the secondary element and wellness being at the forefront. I created a brand system for her with an elegant flair where wholehearted living was the focus. In her visual system we created an Embracing Well Approved stamp that she could put on products she was recommending. We also focused on health and well being quotes to encourage her clients as well as keep her mission at the front of their minds. In addition we built a style guide for social media outreach with a stockpile of images from several photo shoots to create a cohesive brand on all social media platforms.