alli Phillips
Graphic Design | Photography

Old Fashioned


  • Brand Identity

  • Packaging



The old fashioned is credited as being the first cocktail invented. This simple drink made up of whiskey, bitters, and sugar is still just as popular today as when it was invented. The voyager old fashioned has three different flavors based on the three different countries that the whiskey came from, Scotland, Ireland, and Japan. The design was inspired based on these three countries. Each country has distinct textiles, patterns, and art. These rich heritages were referenced and implemented in the making of the brand. Each individual bottle and package contains a pattern specific to its region along with a specific animal icon and color.