Greenhorn Ranch

• Brand Development
• Website Design
• Social Media Curation
• Marketing Materials
• Photography
• Signage
• Packaging

The Greenhorn Ranch is a classic California Dude Ranch located in the beautiful lost Sierra. The ranch was recently purchased by a group of families who wanted to keep the western charm but update the venue and branding. At the ranch guests come to experience all the west has to offer with horseback rides, three meals cooked from farm to table, and miles of wilderness trails to roam. We were tasked with rebranding the Ranch’s website, signage, logos, and merchandise, as well as creating their first year of marketing material. We chose to emphasize the upscale genuine hospitality with a western flare. The long term goal of the ranch is to continue to provide a wonderful dude ranch experience with horse back riding, real cowboys, and great western values; as well as bring in modern luxuries such as renovated rooms, a farm to table restaurant, a wedding destination, and a wellness center. The branding encompasses these long term goals and as they grow their brand will remain timeless and be able to grow with them.