Dash clean energy is an emerging company in the alternative fuel sector. Gordon Dash the founder has tackled the issues regarding creating hydrogen for fuel. The clients main desire from us was to help him create a brand that represented clean energy as well as easily explain how hydrogen is made. This would allow the consumer to easily understand why hydrogen is a better alternative to electric and create an easily comprehensible product. The client wanted to combine his last name Dash with his mission of creating hydrogen as energy for a gas alternative. After lots of brainstorming we thought what was a better way of displaying this than with a spin of off its symbol in the periodic table.